How do you generate or refine a business model? In this episode, Matthias introduces the Business Model Generation canvas developed by Alexander Osterwalder and Yves Pigneur.
He describes the nine building blocks and dives into different business models: the long tail, multi-sided platforms, freemium, and open business. Finally, he explains the phases of a business model generation process.
- Alexander Osterwalder and Yves Pigneur (2010): Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
- Free download of the Business Model Canvas